converse.com redesign

Creative direction, design direction, UX direction Converse.com underwent a multi-million dollar redesign project to extricate the site from the Nike platform and create a new stand alone site. I was charged with being the creative lead for Converse to ensure the new site would maintain the brand integrity and vision of Converse. Our internal team consisted of four cross-functional members that worked in partnership with the agency R/GA to execute a complete redesign and re-imagining of converse.com that included everything from functionality to photography. This was a multi-month project that involved frequent travel to the R/GA offices in New York to work alongside their team for maximum oversight and efficiency. The result was a unique and engaging website that utilized functionality in order to enhance the brand rather than attempt to fit it into a conventional design.